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The last three summers, I have made a healthy profit averaging about fifteen dollars per hour, for about half the summer. Here are some tips after the vegetables have been planted and are starting to produce.
Get baskets and have a table or wagon to show the veggies off. I load the baskets evenly and fully, showing the best sides and ripest. These baskets can be procured from a garage sale or online from one of the websites listed. If you can't find these, use plant containers. Mix up the colors of displayed produce so greens, reds, oranges, yellows, and purples alternate. (We grew gorgeous purple peppers this year.)
Pick from your garden every day or every other day depending on how many rows you have of each variety. Know the ripe appearance and feel of each. For example, I didn't know that a cantaloupe should smell fragrant and sweet on the butt end. If one item won't fill a basket, try pairing different kinds of peppers together, or cherry and pear tomatoes, or even zucchini and yellow squash. A customer may not want all the same thing anyway.
Make signs out of sides of cardboard boxes and staple computer paper over the outside on both sides. On one side write “Fresh Produce” or “Homegrown Veggies” in bubble letters and on the other side advertise your best seller. Best sellers are tomatoes, okra, cantaloupe, and squash. Do yourself a favor and if you think you'll have any interest in this later in life, plant a peach tree now! These are the best sellers of all. Color dark thick letters on the sign with a Marks A Lot type marker.
Gather plastic grocery bags a month before selling. Don't give customers your baskets. You can use them year after year. In a pinch, use small garbage bags, used produce baggies from the store, empty bread bags, and small paper bags from specialty stores. When over at a friend or relative's house, ask if he or she has any saved used bags. If a friend or relative also has a garden, they might have extra vegetables you can sell. Offer to pick them yourself or share some of the profits. They'll probably say no to that last. So much gets wasted in a garden, most people are glad to give produce away if they don't feel like picking anymore.
A wagon is a lifesaver for bringing the loaded baskets, bags, a stapler (for fixing the signs), your signs, change, and a drink. It can go right into the house afterwards for ease of putting perishable veggies in the fridge. Be careful about leaving things like okra lying around in an accessible place when you have a cat or playful dog. More than once I've found a piece of okra with little teeth marks that our cat has wrestled to the ground. A word of caution: do not sell what has been refrigerated more than one or two days. Depending on what it is, any discoloration, wilting, or softening, is cause for eating it instead of selling it. Selling bad produce could be a couple dollars now and several lost in the future. This summer I've sold tons to previous customers who loved what I sold them last year.
Shade is helpful. Crossing the street, we always place ourselves in shade on our neighbor's drive if there's none in ours. We of course asked permission and give them lots of free veggies to make it worthwhile. I even let them pick their own when I'm not there. Carry out a lawn or patio chair.
Some selling times are better than others. Saturday is the best day. Afternoon seems best, but we also do well about 10:00 in the morning. Weekdays be out by 4:00 and shut it down before 6:00. Other times yield much less business. But even if my son and I don't sell anything, I enjoy being outside, listening to birds, and doing nothing for a change.
Water your garden each night or at least every other night. Till up and down the rows to keep pull out weeds between plants. Many who have stopped to buy have said they've noticed our garden each time they've driven by. “It's so pretty,” they all say. That's because the rows are straight and there are no weeds. When a plant is done making, my husband mows it down with the tractor, so there are no sunburned scraggly plants.
We sell tomatoes and peaches a dollar higher at three dollars a basket and everything else at two dollars a basket. If you have half a basket, consider selling it for a dollar, or a small cantaloupe or a single large zucchini for a dollar as well. If the vegetables are not the best, and you're not sure of them, do not sell them, or offer to give them to the customer for free. Most the time, when I do that, the customer either gives me the money anyway, or becomes a loyal buyer from then on. People expect to get lower prices at stands, but the truth is, they are getting fresher, organically grown, safe vegetables they cannot get at the store.
Keep your sense of humor. The rude people who say your prices are too high or produce not up to standard will balance out with those who pay extra above what you ask, and come back the next day, buying you up, saying how great everything was.
Selling tips:
1. Step out to the side of the road when a car comes. Smile, wave and display your sign.
2. Tell the customer who wants tomatoes what other veggies you have available.
3. If someone asks you what a vegetable is or what you do with it, have a quick recipe ready to offer him or her.
4. Ask if people live around you and what their names are. A personal relationship is a good selling tool and the best part I've found in doing this is meeting my neighbors.
How much money have we made out there this summer? I estimate two hundred dollars. We only have a small garden and put only a couple hours in every other day. If it was larger and we were willing to devote more time, we'd make up to five times that much. On a corner near a major intersection, a family has built a small stand and had a professional sign made. They sell fewer vegetables than we do and have more of them. This may be more cost effective. We grow what we like to eat. So we save a bunch by eating from our garden every day. The other benefits are work, productivity and increased social skills for my thirteen year old. This summer is the first time he's looked at an adult he doesn't know full in the face, smiled and talked politely in over a year.
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